Insect protein bar packaging
The question of whether images of insects should be shown in packaging is very essential in this thesis. The results of the consumer behaviour test indicate that impressions on insect products vary between consumers, for example, women and men scored differently. Graphic design elements such colour and typography had an impact on respondents’ selections and in some cases colour had an even bigger role than the insect. It is important for the future research to recognise that insects as food ingredients can be illustrated in multiple ways for different target groups. The results of this study show that abstract representations of insects generally evoke less repulsion than realistic images.
The project was made in collaboration with second-year packaging and branding students at Lahti Institute of Design who designed the 14 tested packaging solutions. Showing other ingredients of the product might mitigate aversion towards insect-based foods as people generally do not know how insects taste like. Referring visually to other ingredients, might make insect products more accepted among consumers.
Find my thesis at:
https://issuu.com/saaramariakauppi
Download my thesis from:
https://aaltodoc.aalto.fi/handle/123456789/22808
Find my thesis at:
https://issuu.com/saaramariakauppi
Download my thesis from:
https://aaltodoc.aalto.fi/handle/123456789/22808
