Closer to Nature
Arla’s global commitment ‘Closer to Nature’ focuses on making sure that Arla’s products stay close to nature. Beyond the slogan Arla is bringing green thinking in every aspect of their business: e.g. in production, products, packaging, distribution and corporate commitment.
The commitment is built on three pillars: Natural Products – majority of the products being free of artificial ingredients and additives, Zero Waste – aim to reduce greenhouse gas emissions from packaging by 25 per cent by 2020 and Activities in Nature – enhancing the experience of connection with nature.
Tangible results of Arla’s Closer to Nature -commitment can be seen also in Finland: for instance Arla has reduced food additives of their dairy products, produced new products without any additives and avoiding the usage of bleached carton (inside of the package). In addition Arla Ingman’s packaging is brought visually closer to nature by making the range more similar to each other and adding flower cups to indicate the natural freshness of the products.
I was partly finishing the packaging design layouts and partly designing them from scratch.
TBWA\Helsinki
2009-2011
